Build
Create the digital foundation: websites, web apps, SaaS, mobile apps, e-commerce, CMS, and custom software.
The Aditsy Orbit Growth Cycle.
Your business at the center. Everything else in orbit. Eight steps, on repeat, that keep compounding: Build, Connect, Automate, Attract, Capture, Measure, Optimize, Grow.
Connect
Bring the ecosystem together: CRM, WhatsApp, email, social, payments, APIs, and third-party integrations.
Automate
Make the workflow easier with AI agents, chatbots, lead and workflow automation, notifications, and follow-ups.
Attract
Market the business and bring people in: SEO, Google and Meta Ads, social, content, and local marketing.
Capture
Turn attention into leads with landing pages, forms, chatbots, WhatsApp, lead forms, calls, and lead tracking.
Measure
Understand what's happening: traffic, engagement, enquiries, leads, cost, source, and performance, in one view.
Optimize
Improve what isn't working across the website, marketing, content, campaigns, lead journey, and UX.
Grow
Generate more opportunities, then cycle back to build better. The orbit keeps turning.
Eight steps that build on each other, then loop back around to build better. The orbit keeps turning.
Four steps, every time.
No surprise scope, no mystery timelines. This is the process on every engagement, whether it's a website, an automation system, or the full stack.
Diagnose
We audit your technology, data, and marketing to find what's leaking time, leads, or revenue.
Plan
A written roadmap with systems, budget, and the metric we're accountable to.
Build & automate
Software, integrations, and campaigns go live on a schedule you can see in advance.
Measure & improve
Real-time dashboards, monthly reporting, and continuous improvements that compound.
A project, stage by stage
Choose a stage to see what happens, what we need from you and how you will review it.
Select a stage to read its details. Use the arrow keys to move between stages.
Understand
We learn how the business runs today, in your words, before proposing anything.
What happens
- A conversation about the problem you want solved and what it costs you today (time, errors, missed follow-ups).
- We ask who does the work, which tools they use and where things get stuck.
- We tell you early if software is not the right answer.
What we need from you
- The person who knows the day-to-day work, not only the decision maker.
- Examples of the spreadsheets, forms, chats or documents you use now.
- A rough sense of timing, budget range and who approves decisions.
What you receive
- A short written summary of the problem as we understood it, for you to correct.
Decisions made here
- Whether to continue to a mapping step.
- Who is the main contact on your side.
How progress is reviewed
You read the summary and correct it. Nothing moves on until we agree it describes your business accurately.
Map
We write down the real workflow, including the exceptions people handle from memory.
What happens
- Walk through the process step by step with the people who do it.
- Capture hand-offs, approvals, edge cases and the informal workarounds.
- Note which data lives where and who owns it.
What we need from you
- Time with staff who do the work (often 1 to 2 sessions).
- Access to sample records, with sensitive details removed where possible.
What you receive
- A workflow map in plain language and simple diagrams.
- A list of open questions.
Decisions made here
- Which workflow comes first.
- What is deliberately left out for now.
How progress is reviewed
We replay the map back to the team. If someone says 'that is not how we do it', we fix the map before anything is designed.
Identify
We separate what should be built, what should be bought, and what should stay manual.
What happens
- Mark the steps that cause the most delay, error or rework.
- Compare custom build, configuring existing software and connecting tools you already pay for.
- Flag steps that need human judgement and should not be automated.
What we need from you
- Your view on which problems hurt most.
- A list of software and subscriptions already in use, and whether you are happy to keep them.
What you receive
- A prioritised list of opportunities.
- A recommendation with reasoning, including options that cost less.
Decisions made here
- Build, buy, integrate or do nothing for each opportunity.
- The first release scope.
How progress is reviewed
A review meeting where we walk through the recommendation and you challenge it.
Design
We shape the system on paper first: data, roles, screens at a working level, and integrations.
What happens
- Define the records the system keeps, who can see or change them, and what approvals exist.
- Sketch the key screens and the flow between them for review.
- Identify third-party services, their limits and recurring costs.
What we need from you
- Feedback on sketches from the people who will use them.
- Decisions on roles, permissions and approval rules.
What you receive
- Written scope with included and excluded items.
- Screen sketches or a clickable outline.
- A plan with milestones, dependencies and an estimate.
Decisions made here
- Final scope for the first release.
- Ownership, hosting and handover terms, written down.
- Go or no-go.
How progress is reviewed
You approve the written scope. Changes after approval are discussed and agreed as scope changes, not absorbed silently.
Automate
We decide exactly which repeat steps the system does, and where a person still checks.
What happens
- Turn the agreed rules into explicit logic: when this happens, do that, notify this person.
- Define review points for anything involving money, customers or judgement.
- Decide how failures are surfaced so nothing fails silently.
What we need from you
- The rules your team applies today, including the exceptions.
- Who should be alerted when something needs attention.
What you receive
- A list of automated steps and manual checkpoints.
- Error handling and notification rules.
Decisions made here
- What is automated in release one and what stays manual.
- Who owns each exception.
How progress is reviewed
Rules are tested with your real examples (sample records) before they are wired in.
Build
We build in small working increments so you can see and use progress rather than wait.
What happens
- Build the agreed features in order of priority.
- Connect agreed third-party services in test mode first.
- Test with realistic sample data, including awkward cases.
What we need from you
- Quick answers to questions (delays here are the most common cause of slipped timelines).
- Test accounts or API access for tools being connected.
- Staff time to try each increment.
What you receive
- Working increments on a test environment you can open.
- Short progress notes after each increment.
Decisions made here
- Accept, adjust or defer each increment.
- Whether a newly found requirement is in scope or becomes a change.
How progress is reviewed
Regular demos of working software against the written scope, with a visible list of what is done, in progress and blocked.
Deploy
We move the system into real use carefully, with a plan for data and for the team.
What happens
- Set up hosting and configuration for the live environment.
- Import or migrate agreed data, with checks.
- Train the people who will use it and agree a cut-over approach (parallel run or direct switch).
What we need from you
- Final data for import.
- A date your team can cope with the change.
- Accounts for hosting, domains and third-party services in your name where agreed.
What you receive
- Live system.
- Short user guidance for the roles involved.
- Credentials and access handed to the agreed owner.
Decisions made here
- Go-live date.
- What is the fallback if something goes wrong.
How progress is reviewed
A go-live checklist signed off by both sides, followed by close monitoring in the first days.
Support
After launch, someone is responsible for fixing problems and answering questions.
What happens
- Fix defects against the agreed scope.
- Answer team questions and help with day-to-day issues.
- Keep the system patched and watch hosting and third-party changes that can break things.
What we need from you
- A single place to report issues.
- Examples and screenshots when something looks wrong.
What you receive
- Issue handling as described in the agreed support terms.
- Periodic check-ins if agreed.
Decisions made here
- Support level and response expectations, agreed in writing.
- What counts as a fix and what counts as new work.
How progress is reviewed
Issues are tracked in one list you can see. Support terms are reviewed when the system or your needs change.
Evolve
Businesses change. The system should change with them, in deliberate steps.
What happens
- Review how the system is actually used and what the team works around.
- Plan the next improvement, new integration or workflow.
- Retire features nobody uses.
What we need from you
- Honest feedback, including what is not working.
- Notice of changes in your business, such as new locations or products.
What you receive
- A short list of recommended next steps with rough effort.
- Each change delivered through the same scope-and-review approach.
Decisions made here
- Which improvements are worth the cost now.
- Whether to continue, pause or hand over.
How progress is reviewed
A periodic review of usage, issues and cost, so growth is a choice you make rather than a surprise.
Stages are a guide, not a fixed contract
Small projects may combine mapping and design into one conversation. Larger ones repeat build and deploy for each release. Some projects end after the identify stage because the honest answer is to keep using what you have.
What applies to your project is the written scope we agree at the design stage: what is included, what is not, what each side provides and how change is handled.
Bring us the messy workflow.
The first conversation is about understanding the problem. You do not need a specification.