Tracking audit and fix
Review of tags, events and conversions, removing duplicates and gaps.
Tracking you can trust and dashboards you will read
Website and conversion tracking, event setup, consent-aware configuration and reporting dashboards that combine marketing and business data.
Marketing and measurement
- Google Analytics 4 and Tag Manager configuration
- Event and conversion plan documented in plain language
- Looker Studio or custom dashboards
Third-party fees, dependencies and limits are listed openly further down this page.
Jump to dependenciesThe problem we start from
Many analytics setups are quietly broken: duplicate tags, missing form events, internal visits counted as customers, or a purchase recorded twice. Decisions then rest on numbers nobody trusts, so people go back to gut feeling.
Even with sound tracking, data lives in separate places. Ads show clicks, the website shows visits, the CRM shows leads and the billing tool shows revenue. Nobody sees the line from a click to a paying customer.
We audit and fix the tracking, define the few metrics that matter to your business, and build a dashboard that brings them together in language your team uses.
Common things people ask us to solve
Conversion tracking
Form submissions, calls, WhatsApp clicks, bookings and purchases measured consistently.
Consent-aware setup
Cookie consent and tracking configured so analytics respects visitor choices.
Marketing dashboards
Spend, leads, cost per lead and channel comparison in a single report.
Business dashboards
Sales, stock or receivables from your own systems alongside marketing data.
Funnel analysis
Where visitors drop out between landing and enquiry or checkout.
What we set up and run
Work we set up and run with you. Results depend on your market, budget and platform rules, and none are guaranteed.
Marketing and measurement
- Google Analytics 4 and Tag Manager configuration
- Event and conversion plan documented in plain language
- Looker Studio or custom dashboards
- Data connections to your CRM, store or business system
- Monthly summary with observations and suggested actions
How it works day to day
Decide what matters
A short list of questions and metrics tied to business decisions.
Fix and add tracking
Events are implemented and tested against real behaviour.
Bring data together
Sources are connected to a dashboard with definitions written beside each number.
Review regularly
We walk through the data and note what to change.
Tools it can connect to
These are potential integration targets, not partnerships or certified connectors. Whether a connection is possible depends on the API or export each product offers, and on your plan with them.
- Google Analytics 4, Tag Manager, Search Console
- Meta pixel and Google Ads conversions
- Looker Studio and spreadsheet connectors
- CRM, store and business systems via API
- Consent management tools
How a project is delivered
A realistic sequence. Timings are agreed after discovery, because they depend on scope and how quickly feedback arrives.
Measurement plan
Goals, events, naming and ownership documented.
Implementation
Tags and events configured on a test setup, then live.
Validation
Test conversions compared against actual records.
Dashboard build
Views reviewed with the people who will use them.
Handover
Documentation and a walkthrough so the setup is not a black box.
What to know before you start
Costs, dependencies and limits belong on the page, not in the fine print.
Dependencies and third-party costs
- Access to your analytics, tag manager, ad and website accounts
- Some connectors and warehouses have subscription fees
- Consent banners and privacy policy wording need your approval and, where relevant, legal advice
- Developer changes to the site may be needed for deeper event tracking
Limitations
- Browser privacy settings and consent choices mean tracked numbers are always incomplete
- Attribution is an estimate; different tools will not agree exactly
- Dashboards show what happened; they do not decide what to do
- Past data that was never recorded cannot be recovered
Questions we hear
Each tool counts differently, with different attribution windows and consent effects. We document definitions so the differences are understood rather than argued about.
We can configure consent-aware tracking. The legal wording of your policies is yours to review with a qualified adviser.
Yes, such as sales, stock or receivables, drawing from your business system or sheets.
The standard tier is free from Google. Some connectors, storage and extra tools are paid.
Yes. A tracking audit is often the best first step before any further marketing spend.
Often paired with
Ready to talk about analytics?
Tell us what is slowing you down today. We will say plainly whether this service fits, what it depends on, and what a sensible first step looks like.