Brand identity
A short brand foundation covering positioning, personality and how the brand should feel.
A clear identity, applied consistently everywhere
Logo and brand identity, plus a visual brand system of colours, type, layouts and usage rules, so your business looks the same across every touchpoint.
Identity and visual system
- Logo files in vector and common raster formats
- Colour, typography and spacing specification
- Brand guideline document
Third-party fees, dependencies and limits are listed openly further down this page.
Jump to dependenciesThe problem we start from
Many businesses look different everywhere: one logo version on the signboard, another on invoices, a third on social profiles, each in slightly different colours. Customers may not notice consciously, but the business feels less established than it is.
A logo alone does not solve this. Without agreed colours, typefaces and rules for spacing and usage, every new document or banner is a fresh decision made by whoever is in a hurry.
Our branding work is deliberately focused: define the identity and the logo, document the visual system, and give you the files and guidelines to apply it consistently, including on the websites and systems we build.
Common things people ask us to solve
Logo design
A primary logo with alternate lockups for light, dark and small-size use.
Visual brand system
Colour palette, typography, iconography style and layout principles.
Brand guidelines
A document showing correct and incorrect use, spacing and file usage.
Consistency audit
Review of your existing materials against the identity with a fix list.
Brand in digital products
Tokens and components so websites and systems follow the identity.
What you receive
Delivered as files and guidelines you can reuse across your business.
Identity and visual system
- Logo files in vector and common raster formats
- Colour, typography and spacing specification
- Brand guideline document
- Document and invoice template styling
- Digital design tokens for web use
How it works day to day
Understand the business
We learn what you do, who you serve and how you want to be seen.
Explore directions
A small number of focused identity directions are presented with rationale.
Refine one direction
Feedback is incorporated into a chosen direction.
Document and hand over
Final files and guidelines are delivered ready to use.
Tools it can connect to
These are potential integration targets, not partnerships or certified connectors. Whether a connection is possible depends on the API or export each product offers, and on your plan with them.
- Your website and systems built by us, using the same visual tokens
- Invoice and document templates
- Printers and signage vendors who need production files
- Social profile avatars and covers sized from the logo files
How a project is delivered
A realistic sequence. Timings are agreed after discovery, because they depend on scope and how quickly feedback arrives.
Brand questionnaire and review
Your goals, competitors and current materials reviewed.
Identity exploration
Initial directions with logo concepts and colour and type options.
Refinement rounds
An agreed number of revision rounds on the chosen direction.
Guidelines and files
Final logo set and a concise brand guide.
Rollout support
Applying the identity to your website, documents and templates.
What to know before you start
Costs, dependencies and limits belong on the page, not in the fine print.
Dependencies and third-party costs
- Decisions and feedback from you at each stage; delays in approvals move the schedule
- Print production, signage and merchandise are paid to vendors directly
- Fonts with commercial licences may carry licence fees
- Trademark registration is a separate legal process with its own fees
Limitations
- Our branding service covers identity, logo, visual system and consistency; it does not include UI/UX design projects, marketing content, social media content or campaign creative
- We do not guarantee a logo is legally unique; a trademark search by a qualified professional is advised
- A new identity does not by itself increase sales
- Revisions beyond the agreed rounds are scoped separately
Questions we hear
We do identity, logo and visual systems. Wider brand strategy, naming and campaign work are outside what we offer.
Yes. You receive final logo files and the guidelines. The scope of source files is stated in the proposal.
No. We do not offer content or social media production. We can supply templates and rules your team or other providers can follow.
Yes, and it often works well, since the visual system feeds straight into the site build.
Consider it, but get legal advice. We can provide the final artwork needed for an application, but we do not file it.
Often paired with
Ready to talk about branding?
Tell us what is slowing you down today. We will say plainly whether this service fits, what it depends on, and what a sensible first step looks like.